/* MPMDesign — local system fonts, editorial layout, no external assets. */
:root{--paper:#f5f5ef;--ink:#20231f;--muted:#626262;--line:#d7d7d7;--accent:#38529b;--serif:Georgia,'Times New Roman',serif;--sans:'Helvetica Neue',Helvetica,Arial,sans-serif;--space:clamp(3.5rem,7vw,6rem)}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:6rem}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:1rem;line-height:1.6;-webkit-font-smoothing:antialiased}
button,input,select,textarea{font:inherit}
a{color:inherit;text-decoration:none}
button,a,input,select,textarea,summary{-webkit-tap-highlight-color:transparent}
a:focus-visible,button:focus-visible,summary:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline:3px solid var(--accent);outline-offset:5px}
button{cursor:pointer}
::selection{background:var(--accent);color:var(--paper)}
.wrap{width:min(100% - 7rem,1376px);margin-inline:auto}
.section-space{padding-block:var(--space)}
h1,h2,h3,p{margin:0}
h1,h2,h3{font-weight:500;line-height:1.07;letter-spacing:-.055em;text-wrap:balance;overflow-wrap:normal;hyphens:auto}
h1{font-size:clamp(4.8rem,10.2vw,9.3rem);line-height:.98;letter-spacing:-.068em}
h2{font-size:clamp(2.7rem,4.5vw,4.6rem)}
h3{font-size:clamp(2rem,2.7vw,2.9rem)}
.serif{font-family:var(--serif);font-weight:400;font-style:italic;letter-spacing:-.065em}
.eyebrow{font-size:.875rem;letter-spacing:.075em;text-transform:uppercase;margin-bottom:1.8rem;font-weight:500;line-height:1.5}
.body-copy{max-width:40rem;font-size:1.125rem;color:var(--muted);margin-top:1.7rem;margin-bottom:1.8rem}
.skip-link{position:fixed;left:1rem;top:1rem;transform:translateY(-200%);background:var(--ink);color:white;padding:1rem;z-index:100}
.skip-link:focus{transform:none}
.header{border-bottom:1px solid var(--line);background:var(--paper)}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:2rem;min-height:104px}
/* Original logo on light surfaces. Use mpm-logo-white.png only on dark surfaces. */
.logo-link{display:inline-flex;align-items:center;justify-content:center;flex-shrink:0;width:52px;max-width:100%;line-height:0}
.site-logo{display:block;width:100%;height:auto;max-width:100%;object-fit:contain}
.navigation{display:flex;align-items:center;gap:clamp(1rem,2.2vw,2.25rem);font-size:.875rem}
.navigation a{padding-block:.7rem;transition:color .2s}
.navigation a:hover{color:var(--accent)}
.navigation .nav-contact{border-bottom:1px solid var(--ink);display:flex;gap:1rem}
.menu-toggle{display:none;background:none;border:1px solid var(--line);padding:.5rem .85rem;color:var(--ink);align-items:center;gap:1.2rem}
.menu-toggle span{font-size:1.5rem;line-height:1}
.hero{padding-top:4.5rem}
.hero .eyebrow{display:flex;align-items:center;gap:.7rem;margin-bottom:2.1rem}
.small-square{width:8px;height:8px;background:var(--accent);display:inline-block}
.hero-bottom{display:flex;align-items:end;justify-content:space-between;gap:3rem;margin-top:2.7rem;margin-bottom:3.8rem}
.hero-bottom>p{max-width:34rem;color:var(--muted);font-size:1.1rem}
.hero-actions{display:flex;flex-direction:column;align-items:start;gap:.8rem;max-width:100%}
.button{display:inline-flex;align-items:center;justify-content:space-between;gap:2.5rem;border:1px solid var(--ink);padding:1.05rem 1.3rem;font-weight:500;line-height:1.4;font-size:.9375rem;transition:background .2s,color .2s}
.dark{background:var(--ink);color:var(--paper)}
.button:disabled{opacity:.5;cursor:not-allowed}
.dark:hover{background:#2b407a}
.text-link{display:inline-flex;gap:1.25rem;align-items:center;font-size:.9375rem;padding-block:.4rem;border-bottom:1px solid var(--ink);line-height:1.5}
.text-link:hover{color:var(--accent);border-color:var(--accent)}
.hero-visual{background:var(--accent);color:var(--paper);position:relative;padding:2rem 2.4rem;display:flex;flex-direction:column;justify-content:space-between;overflow:visible}

.placeholder-label{font-size:.75rem;letter-spacing:.03em;border:1px solid currentColor;padding:.3rem .6rem;line-height:1.4;opacity:.8;align-self:start}
.hero-caption{display:flex;justify-content:space-between;gap:1rem;padding-top:1rem;font-size:.875rem;color:var(--muted)}
.positioning{display:grid;grid-template-columns:1fr 1fr;gap:3rem;align-items:center;padding-block:2.5rem;border-bottom:1px solid var(--line)}
.positioning h2{font-size:clamp(1.5rem,2.1vw,2rem);letter-spacing:-.035em;line-height:1.2}
.positioning>p{color:var(--muted);max-width:35rem}
.section-heading{display:flex;align-items:end;justify-content:space-between;gap:3rem;margin-bottom:3.5rem}
.section-heading>p{max-width:24rem;color:var(--muted)}
.service-list{border-top:1px solid var(--line)}
.service-list a{display:grid;grid-template-columns:1.2fr 1fr auto;gap:1rem;align-items:center;padding:1.5rem .4rem;border-bottom:1px solid var(--line);transition:background .2s,padding .2s}
.service-list a:hover{background:#e9e9e9;padding-left:1rem}
.service-list a>span:first-child{font-size:clamp(1.3rem,2vw,1.8rem);letter-spacing:-.035em;font-weight:500}
.service-list a>span:nth-child(2){color:var(--muted);font-size:.9375rem}
.service-list a>span:last-child{font-size:1.6rem}
.details{background:#eaeaea}
.detail-intro{margin-bottom:1.8rem}
.detail{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,7vw,7rem);align-items:center;padding-block:2rem;scroll-margin-top:2rem}
.detail-copy>p:not(.eyebrow){margin-top:1.5rem;color:var(--muted);max-width:32rem}
.tags{list-style:none;display:flex;flex-wrap:wrap;gap:.5rem;margin:1.7rem 0 2rem;padding:0}
.tags li{font-size:.8125rem;line-height:1.5;border:1px solid #c4c4c4;padding:.35rem .65rem}

.graphic-visual{background:#d1d1d1}

.reverse .detail-copy{grid-column:2;grid-row:1}
.reverse .detail-media{grid-column:1;grid-row:1}
.web-visual{background:var(--ink);color:var(--paper)}

.branding-visual{background:var(--accent);color:var(--paper)}

.print-visual{background:#dedede}

.process{background:#1b2238;color:var(--paper)}
.process .eyebrow{color:var(--paper)}
.process .section-heading>p{color:#bcbcbc}
.process-list{list-style:none;counter-reset:steps;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:2rem;padding:0;margin:4rem 0 2.7rem}
.process-list li{counter-increment:steps;border-top:1px solid var(--accent);padding-top:1.2rem}
.process-list li:before{content:'0' counter(steps);color:var(--paper);font-size:.875rem;display:block;margin-bottom:2.3rem}
.process-list h3{font-size:1.7rem;letter-spacing:-.03em;margin-bottom:1rem}
.process-list p{font-size:.9375rem;color:#c5c5c5}
.process .text-link{border-color:var(--accent)}
.process .text-link:hover{color:var(--paper)}
.why,.faq{display:grid;grid-template-columns:1fr 1fr;gap:clamp(3rem,8vw,8rem)}
.principles article{border-top:1px solid var(--line);padding-block:1.6rem}
.principles h3{font-size:1.5rem;letter-spacing:-.03em;margin-bottom:.65rem}
.principles p{color:var(--muted)}
.faq{border-top:1px solid var(--line)}
.faq h2{margin-bottom:2rem}
.faq-list details{border-top:1px solid var(--line)}
.faq-list details:last-child{border-bottom:1px solid var(--line)}
summary{cursor:pointer}
.faq-list summary{list-style:none;padding:1.4rem 2rem 1.4rem 0;font-size:1.0625rem;font-weight:500;position:relative;line-height:1.5}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary:after{content:'+';position:absolute;right:.2rem;top:1.3rem;font-size:1.5rem;font-weight:400}
.faq-list details[open] summary:after{content:'−'}
.faq-list details>p{color:var(--muted);padding:0 2rem 1.5rem 0}
.contact{background:var(--accent);color:var(--paper)}
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(3rem,7vw,7rem)}
.contact h2{margin-bottom:1.8rem}
.contact-grid>div>p:not(.eyebrow){max-width:29rem}
.contact-note{font-size:.875rem;margin-top:2rem;max-width:27rem!important}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:1.2rem}
.field{margin-bottom:1.5rem}
label{display:block;font-size:.875rem;font-weight:500;margin-bottom:.5rem}
label span{font-weight:400}
input,textarea,select{display:block;width:100%;min-width:0;border:1px solid var(--paper);background:var(--paper);color:var(--ink);border-radius:0;padding:.85rem;line-height:1.5}
textarea{resize:vertical;min-height:130px}
textarea::placeholder{color:#555555;opacity:1}
.form-hint,.form-status{font-size:.875rem;margin-top:1rem;max-width:30rem}
.form-status:empty{display:none}
.footer{padding-top:3.5rem;padding-bottom:2rem}
.footer-top{display:flex;align-items:start;justify-content:space-between;gap:2rem;padding-bottom:3rem}
.footer-top p{font-size:.9375rem;color:var(--muted)}
.footer-bottom{display:flex;justify-content:space-between;gap:2rem;border-top:1px solid var(--line);padding-top:1.5rem;font-size:.8125rem;color:var(--muted)}
.footer-bottom nav{display:flex;flex-wrap:wrap;gap:1.5rem}
.footer-bottom a:hover{text-decoration:underline}
.legal{display:grid;grid-template-columns:1fr 1fr;gap:2rem;margin-top:2rem;color:var(--muted);font-size:.8125rem}
.legal summary{padding-block:.65rem}
.legal p{padding-block:.8rem;max-width:40rem}
section[id],article[id],details[id]{scroll-margin-top:2rem}
@media(min-width:1100px){.hero{animation:enter .65s ease-out both}@keyframes enter{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:translateY(0)}}}
@media(max-width:1050px){.logo-link{width:48px}.wrap{width:calc(100% - 4rem)}.header-inner{min-height:88px;gap:1rem}.navigation{gap:1rem;font-size:.8125rem}.hero-bottom{align-items:start}.hero-bottom>p{max-width:25rem}.detail{gap:3rem}.process-list{grid-template-columns:1fr 1fr;row-gap:2.5rem}.why,.faq{gap:3rem}.form-row{grid-template-columns:1fr;gap:0}}
@media(max-width:800px){.header-inner{flex-wrap:wrap;padding-block:1.3rem}.hero{padding-top:3.5rem}h1{font-size:clamp(4.3rem,11vw,7rem)}.hero-bottom{flex-direction:column;gap:1.7rem;margin-bottom:2.5rem}.hero-bottom>p{max-width:35rem}.hero-actions{flex-direction:column;align-items:start;gap:.8rem}.positioning{grid-template-columns:1fr;gap:.8rem;padding-block:2rem}.section-heading{align-items:start;gap:2rem}.section-heading>p{max-width:19rem}.detail{gap:2rem}.why,.faq,.contact-grid{grid-template-columns:1fr;gap:3rem}.form-row{grid-template-columns:1fr 1fr;gap:1.2rem}.contact-grid>div>p:not(.eyebrow){max-width:38rem}.hero-caption span:first-child{max-width:28rem}}
@media(max-width:580px){.wrap{width:calc(100% - 2.5rem)}.section-space{padding-block:3.5rem}.header-inner{min-height:80px}.logo-link{width:42px}.hero{padding-top:2.8rem}h1{font-size:clamp(3.8rem,14vw,5.3rem)}h2{font-size:clamp(2.4rem,10vw,3.5rem)}h3{font-size:2.25rem}.eyebrow{font-size:.8125rem;margin-bottom:1.4rem}.hero-bottom{margin-top:2rem}.hero-bottom>p{font-size:1rem}.hero-actions{align-items:start;flex-direction:column;gap:.8rem}.button{gap:1.2rem;max-width:100%;text-align:left}.placeholder-label{font-size:.75rem}.hero-caption{font-size:.875rem}.positioning{gap:.8rem;padding-block:1.6rem}.body-copy{font-size:1rem}.section-heading{flex-direction:column;margin-bottom:2rem;gap:1.5rem}.section-heading>p{max-width:100%}.service-list a{grid-template-columns:1fr auto;padding-block:1.2rem;gap:.35rem 1rem}.service-list a>span:first-child{font-size:1.25rem}.service-list a>span:nth-child(2){grid-column:1;grid-row:2;font-size:.875rem}.service-list a>span:last-child{grid-column:2;grid-row:1 / 3}.detail-intro{margin-bottom:1.8rem}.detail{grid-template-columns:1fr;gap:1.8rem;padding-block:2rem}.process-list{grid-template-columns:1fr;gap:2rem;margin-top:2.5rem}.process-list li:before{margin-bottom:1.1rem}.process-list h3{font-size:1.6rem}.form-row{grid-template-columns:1fr;gap:0}.footer-top{flex-wrap:wrap;gap:1.8rem}.footer-top p{width:100%;order:3}.footer-bottom{flex-direction:column;gap:1rem}.footer-bottom nav{gap:.9rem 1.2rem}.legal{grid-template-columns:1fr;gap:.5rem}.faq-list summary{font-size:1rem}.text-link{max-width:100%;gap:.75rem}.contact h2{font-size:clamp(2.4rem,10vw,3.5rem)}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}}

/* Focused refinements: consistent service rows, compact positioning and draft contact. */
.wrap>*{min-width:0}
.detail>*{min-width:0}
.scope-note{font-size:.875rem;border-left:2px solid var(--accent);padding-left:1rem;margin:0 0 1.5rem!important}

.advertising-visual{background:#d7d7d7}
.custom-visual{background:var(--accent);color:var(--paper)}
.about-person{grid-column:1 / -1;display:grid;grid-template-columns:1fr 1fr;gap:3rem;padding-top:2rem;border-top:1px solid var(--line)}
.about-person .eyebrow{margin-bottom:.8rem}
.about-person h3{font-size:clamp(1.5rem,2.5vw,2rem);line-height:1.2}
.about-person>div>p{color:var(--muted)}
.about-person>div>p+p{margin-top:1.25rem}
.form-intro{font-size:.875rem;font-weight:500;border-bottom:1px solid var(--paper);padding-bottom:.8rem;margin-bottom:1.5rem}
.contact-email{overflow-wrap:anywhere}
.button,.menu-toggle{min-height:44px}
.text-link{min-height:44px}
input,select,textarea{min-height:48px}
@media(max-width:1050px){
  .header-inner{flex-wrap:wrap;padding-block:1.2rem}
  .menu-toggle:not([hidden]){display:flex}
  .navigation{width:100%;flex-wrap:wrap;justify-content:space-between;padding-top:1rem;border-top:1px solid var(--line);font-size:.9375rem}
  .js .navigation{display:none}
  .js .navigation.is-open{display:flex;flex-direction:column;align-items:stretch;gap:.3rem}
  .navigation a{padding:.7rem;min-height:44px}
  .navigation .nav-contact{justify-content:space-between}
}
@media(max-width:800px){
  .about-person{grid-template-columns:1fr;gap:1rem}
  .detail h3{font-size:clamp(1.75rem,3.5vw,2.5rem)}
}
@media(max-width:580px){
  .menu-toggle{min-height:44px;padding:.25rem .65rem;font-size:.875rem;line-height:1.25;gap:.75rem}
  .menu-toggle span{font-size:1.125rem}
  .detail h3{font-size:clamp(1.8rem,7.8vw,2.5rem)}
  .detail h3{white-space:normal}
  .hero-actions .button{width:100%}
  .contact .button{width:100%;padding-inline:1rem;gap:.75rem}
  .tags{margin-block:1.2rem 1.4rem}
  .placeholder-label{max-width:100%;overflow-wrap:normal}

}

/* Contrast on blue and dark surfaces; the same rules apply at every viewport. */
.contact .button{border-color:var(--paper)}
.process :focus-visible,.contact :focus-visible{outline-color:var(--paper)}
.contact ::selection,.hero-visual::selection,.hero-visual ::selection,
.branding-visual::selection,.branding-visual ::selection,
.custom-visual::selection,.custom-visual ::selection{background:var(--paper);color:var(--accent)}

/* Contact form: retain the existing opaque, calm surface. */
.contact #contact-form{
  min-width:0;
  align-self:start;
  padding:clamp(1.5rem,2.5vw,2.25rem);
  background:var(--paper);
  color:var(--ink);
  border:1px solid #d7d7d7;
  border-radius:10px;
}
.contact #contact-form .form-intro{
  color:var(--muted);
  border-bottom-color:var(--line);
  font-weight:400;
}
.contact #contact-form .form-row{grid-template-columns:repeat(2,minmax(0,1fr))}
.contact #contact-form .field{min-width:0}
.contact #contact-form label{margin-bottom:.65rem;font-weight:500}
.contact #contact-form label span{color:var(--muted)}
.contact #contact-form input,
.contact #contact-form select,
.contact #contact-form textarea{
  appearance:none;
  width:100%;
  min-width:0;
  padding:1rem;
  border:1px solid #888888;
  border-radius:5px;
  background:var(--paper);
  color:var(--ink);
  line-height:1.5;
}
.contact #contact-form input,
.contact #contact-form select{height:56px}
.contact #contact-form textarea{min-height:156px}
.contact #contact-form textarea::placeholder{color:#707070;opacity:1}
.contact #contact-form select{
  padding-right:2.8rem;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 16 16'%3E%3Cpath d='m4 6 4 4 4-4' fill='none' stroke='%2338529b' stroke-width='1.5' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
  background-repeat:no-repeat;
  background-position:right 1rem center;
  background-size:16px;
}
.contact #contact-form :focus-visible{outline-color:var(--accent);outline-offset:3px}
.contact #contact-form input:focus,
.contact #contact-form select:focus,
.contact #contact-form textarea:focus{border-color:var(--accent)}
.contact #contact-form .button{
  min-height:48px;
  padding:.85rem 1.1rem;
  gap:1rem;
  border-color:var(--ink);
  border-radius:5px;
}
.contact #contact-form .button:hover{border-color:#2b407a}
.contact #contact-form .form-hint{color:var(--muted);line-height:1.6}
.contact #contact-form .form-status{color:var(--accent);line-height:1.6}
.contact #contact-form ::selection{background:var(--accent);color:var(--paper)}
@media(max-width:1050px){
  .contact #contact-form .form-row{grid-template-columns:minmax(0,1fr);gap:0}
}
@media(max-width:580px){
  .contact #contact-form{padding:1.25rem;border-radius:8px}
  .contact #contact-form .field{margin-bottom:1.25rem}
  .contact #contact-form .button{width:100%}
}

/* Hero image: fill the available surface without distortion. */
.hero-visual.hero-image{padding:0;aspect-ratio:2.4 / 1;height:auto;min-height:0}
.hero-image img{
  position:absolute;
  inset:0;
  display:block;
  width:100%;
  height:100%;
  object-fit:cover;
  object-position:50% 50%;
}
@media(max-width:580px){
  .hero-image img{object-position:30% 50%}
}

/* Uniform service image surfaces; captions sit outside the unchanged 4:3 area. */
.detail-media{margin:0;min-width:0}
.study-caption{margin-top:.5rem;color:var(--muted);font-size:.875rem;line-height:1.5}
.details .detail-visual{
  position:relative;
  display:block;
  width:100%;
  height:auto;
  min-height:0;
  padding:0;
  aspect-ratio:4 / 3;
}
.details .detail-visual img{
  position:absolute;
  inset:0;
  width:100%;
  height:100%;
  display:block;
  object-fit:cover;
  object-position:center;
}

/* Crop focus follows each study; container dimensions remain identical. */
.details .web-image img{object-position:80% 50%}
.details .branding-image img{object-position:60% 50%}
.details .advertising-image img{object-position:65% 50%}
.details .custom-image img{object-position:70% 50%}
@media(max-width:800px){
  .details .detail{grid-template-columns:minmax(0,1fr);gap:1.8rem}
  .details .reverse .detail-copy,.details .reverse .detail-media{grid-column:auto;grid-row:auto}
}

/* Native consent control with a visible keyboard focus and generous hit area. */
.contact #contact-form .privacy-field{display:flex;align-items:flex-start;gap:.75rem}
.contact #contact-form input[type="checkbox"]{appearance:auto;flex:0 0 20px;width:20px;height:20px;min-height:20px;padding:0;margin:.2rem 0 0;accent-color:var(--accent)}
.contact #contact-form .privacy-field label{margin:0;min-height:44px;cursor:pointer;line-height:1.6}
.privacy-field a,.contact-email{text-decoration:underline;text-underline-offset:3px}
@media(max-width:360px){
  .contact #contact-form select{font-size:.8125rem;padding-left:.65rem;padding-right:2rem;background-position:right .65rem center}
}

/* Legal pages use the existing palette, fonts, container and spacing. */
.legal-content{max-width:46rem;margin-inline:auto;overflow-wrap:anywhere}
.legal-content h1{font-size:clamp(2rem,5vw,4.6rem);line-height:1.12;letter-spacing:-.045em;margin-block:2rem 2.5rem}
.legal-content section{margin-top:2.5rem;padding-top:1.5rem;border-top:1px solid var(--line)}
.legal-content h2{font-size:clamp(1.4rem,2.5vw,1.8rem);line-height:1.25;letter-spacing:-.025em;margin-bottom:1.25rem}
.legal-content h3{font-size:1.1rem;line-height:1.4;letter-spacing:0;margin-block:1.5rem .75rem}
.legal-content p,.legal-content address{margin-bottom:1rem;line-height:1.75}
.legal-content address{font-style:normal}
.legal-content ul{padding-left:1.3rem;margin-block:1rem 1.5rem}
.legal-content li{margin-bottom:.4rem}
.legal-content a:not(.text-link){color:var(--accent);text-decoration:underline;text-underline-offset:3px}
.legal-date{margin-top:2.5rem;color:var(--muted);font-size:.875rem}
.legal-page-nav a[aria-current="page"]{color:var(--accent);text-decoration:underline;text-underline-offset:4px}
.legal-page .footer{border-top:1px solid var(--line)}

/* One shared column axis for the homepage's desktop introduction grids. */
@media(min-width:801px){
  .positioning,.services,.why,.faq{--column-gap:clamp(3rem,8vw,8rem)}
  .positioning,.services>.section-heading,.why,.about-person,.faq{
    display:grid;
    grid-template-columns:repeat(2,minmax(0,1fr));
    column-gap:var(--column-gap);
  }
  .services>.section-heading>p{justify-self:start}
  .services .service-list a{
    grid-template-columns:repeat(2,minmax(0,1fr));
    column-gap:var(--column-gap);
    padding-inline:0;
  }
  .services .service-list a>span:first-child{grid-column:1;grid-row:1}
  .services .service-list a>span:nth-child(2){grid-column:2;grid-row:1;padding-right:2rem}
  .services .service-list a>span:last-child{grid-column:2;grid-row:1;justify-self:end}
}
@media(min-width:801px) and (max-width:1050px){
  .positioning,.services,.why,.faq{--column-gap:3rem}
}

/* Slightly tighter service-row spacing; image dimensions and grids stay intact. */
.details .detail{padding-block:1.5rem}

/* Homepage rhythm and media system, scoped away from the legal pages. */
main#inhalt{--section-rhythm:96px;--grid-gap:clamp(2rem,4vw,4rem);--media-ratio:4 / 3;--media-copy-gap:28px}
main#inhalt>.section-space{padding-block:calc(var(--section-rhythm) / 2)}
main#inhalt .hero-bottom{margin-bottom:var(--grid-gap)}
main#inhalt .section-heading{margin-bottom:var(--grid-gap)}
main#inhalt .why,main#inhalt .faq,main#inhalt .contact-grid{column-gap:var(--grid-gap)}

/* Three equal studies form one editorial preview. */
.opening-heading{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--grid-gap);align-items:end;margin-bottom:var(--grid-gap)}
.opening-heading>p{color:var(--muted);max-width:35rem}
.opening-heading h2{font-size:clamp(2rem,3.5vw,3.25rem);max-width:22ch}
main#inhalt>.concept-work{padding-bottom:28px}
.concept-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(1.5rem,3vw,3rem)}
.concept-item,.concept-copy{min-width:0}
.concept-image{width:100%;aspect-ratio:var(--media-ratio);background:var(--line)}
.concept-image img{display:block;width:100%;height:100%;object-fit:cover;object-position:center}
.concept-web img{object-position:80% 50%}
.concept-brand img{object-position:60% 50%}
.concept-copy{margin-top:var(--media-copy-gap)}
.concept-copy .eyebrow{font-size:.75rem;margin-bottom:.75rem}
.concept-copy h3{font-size:1.5rem;font-weight:600;line-height:1.25;letter-spacing:-.03em;margin-bottom:.75rem}
.concept-copy>p:not(.eyebrow){color:var(--muted);font-size:.9375rem}
.concept-note{font-size:.8125rem;color:var(--muted);margin-top:28px}

.value-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1.5rem}
.value-grid article{border-top:1px solid var(--line);padding-top:1rem;min-width:0}
.value-grid h3{font-size:1.25rem;letter-spacing:-.03em;line-height:1.3;margin-bottom:.6rem}
.value-grid p{font-size:.9375rem;color:var(--muted)}

/* Three offer groups replace the repeated overview and seven detail rows. */
.offer{background:#eaeaea}
.offer-group{display:grid;grid-template-columns:minmax(0,1.22fr) minmax(0,1fr);gap:var(--grid-gap);align-items:center}
.offer-group>*{min-width:0}
.offer-group+.offer-group{margin-top:var(--section-rhythm)}
.offer-copy .eyebrow{margin-bottom:.75rem}
.offer-copy h3{font-size:clamp(1.75rem,2.5vw,2.5rem);line-height:1.15;margin-bottom:1rem}
.offer-copy>p:not(.eyebrow){color:var(--muted)}
.offer-copy .offer-label{font-size:.875rem;margin-top:1rem;margin-bottom:.5rem}
.offer-list{padding-left:1.1rem;margin:0 0 1.25rem;font-size:.875rem;color:var(--muted)}
.offer-list li{margin-bottom:.3rem}
.offer-copy .scope-note{margin-bottom:1.25rem!important}
.offer-media,.case-media{margin:0;min-width:0}
.offer-reverse{grid-template-columns:minmax(0,1fr) minmax(0,1.22fr)}
.offer-reverse .offer-copy{grid-column:2;grid-row:1}
.offer-reverse .offer-media{grid-column:1;grid-row:1}

.case-study>.eyebrow{margin-bottom:1rem}
.case-study h2{font-size:clamp(2rem,3.5vw,3.25rem);max-width:24ch;margin-bottom:2rem}
.case-layout{display:grid;grid-template-columns:minmax(0,2fr) minmax(0,3fr);gap:var(--grid-gap);align-items:start}
.case-points{margin:0;min-width:0}
.case-points>div{border-top:1px solid var(--line);padding-top:1rem;margin-bottom:1.25rem}
.case-points>div:last-child{margin-bottom:0}
.case-points dt{font-size:1.25rem;font-weight:500;margin-bottom:.5rem}
.case-points dd{margin:0;color:var(--muted)}

.process .process-list{margin-top:2.5rem}
.why-intro{color:var(--muted);max-width:30rem;margin-top:1.5rem}
@media(min-width:801px) and (max-width:1050px){
  main#inhalt{--section-rhythm:72px;--grid-gap:2rem}
}
@media(max-width:1050px){
  .value-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:1.5rem 2rem}
}
@media(max-width:800px){
  .opening-heading{grid-template-columns:minmax(0,1fr);gap:1.25rem}
  main#inhalt{--section-rhythm:64px;--grid-gap:28px}
  .hero-visual.hero-image{aspect-ratio:1.8 / 1}
  .concept-grid{grid-template-columns:minmax(0,1fr);gap:var(--section-rhythm)}
  .offer-group,.offer-reverse,.case-layout{grid-template-columns:minmax(0,1fr);gap:var(--media-copy-gap)}
  .offer-reverse .offer-copy,.offer-reverse .offer-media{grid-column:auto;grid-row:auto}
}
@media(max-width:580px){
  main#inhalt{--section-rhythm:56px}
  .hero-visual.hero-image{aspect-ratio:1.6 / 1}
  .value-grid{grid-template-columns:minmax(0,1fr);gap:1.25rem}
}